Most foreign property buyers first hear the name Benidorm when the Costa Blanca comes up. And for good reason: the city is one of Europe’s best-known seaside resorts, offering a vibrant atmosphere year-round, excellent infrastructure, and beautiful beaches.
However, during on-site property viewings, it often becomes clear that not everyone is looking for the same thing. Some prefer the bustling city life, while others long for a more peaceful setting, an authentic Spanish atmosphere, or modern residential complexes. That’s why it’s worth exploring the surrounding towns beyond Benidorm.
Benidorm – the heart of Mediterranean city life
Benidorm is particularly appealing to those who like to be close to everything. Long sandy beaches, restaurants, shopping, sports facilities, and year-round services await residents here.
The city is particularly popular among those buying property as a vacation home or for investment purposes, as tourist demand is significant year-round.
Villajoyosa – the colorful coastal town
Located south of Benidorm, Villajoyosa is considered by many to be one of the most charming towns on the Costa Blanca.
With its colorful seaside houses, charming old town, and more relaxed atmosphere, it is an ideal choice for those seeking the Spanish way of life but who don’t want to give up the proximity to the sea.
Altea – one of the most beautiful old towns on the Costa Blanca
Altea offers a completely different atmosphere. With its streets lined with white houses, art galleries, and charming restaurants, many refer to it as the cultural center of the Costa Blanca.
It may be the ideal choice for those who want to enjoy the Mediterranean lifestyle in a more relaxed, elegant setting.
La Nucía – increasingly popular among families
La Nucía has undergone significant development in recent years. Thanks to its modern sports facilities, excellent infrastructure, and peaceful residential environment, more and more families are choosing it as their permanent home.
One of the town’s advantages is that Benidorm and the beach are just a few minutes’ drive away.
Alfaz del Pi – an international community, year-round life
Alfaz del Pi is particularly popular among foreign residents. The town has a lively community life all year round, while offering a much more peaceful environment than Benidorm.
This is precisely why many choose it for longer stays or permanent relocation.
So which one should you choose?
There is no one-size-fits-all answer.
For those seeking the hustle and bustle, beaches, and city life, Benidorm may be the ideal choice.
For those who prefer a quieter setting, a more authentic atmosphere, or a family-friendly environment, it’s worth exploring what Villajoyosa, Altea, La Nucía, or Alfaz del Pi have to offer.
The good news is that these towns are just a few minutes’ drive from one another, so you can enjoy the benefits of the same region while choosing from completely different lifestyles.
The Feeling Spain team regularly helps clients find the town and property that best suits their needs—whether it’s a vacation home, an investment, or even the start of a new life in Spain.


